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Automatically lazily load below-the-fold iframes and images for Lite Mode users

Category
Miscellaneous
Type
New or changed feature
Status
Enabled by default (Chrome 77)
Intent stage
Shipped

Summary

Enables deferring the load of below-the-fold iframes and images pages until the user scrolls near them, without requiring actions by web developers. This helps to reduce network data and memory use, and may also increase site speed by prioritizing content that users are viewing. This feature is enabled for Chrome Lite Mode users only.

Motivation

Web pages often have images or embedded content like ads out of view near the bottom of the page, and users don't always end up scrolling all the way down. With support for lazyload theses iframes and images can be deferred until user scrolls near them.

Standards & signals

Docs: https://docs.google.com/document/d/1e8ZbVyUwgIkQMvJma3kKUDg8UUkLRRdANStqKuOIvHg/edit#

Explainers: https://groups.google.com/a/chromium.org/d/msg/blink-dev/czmmZUd4Vww/1-H6j-zdAwAJ

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