Supporting server authentication and subscription restrictions from the following IETF draft, that will allow developers to provide a public key when subscribing for push upon which Chrome will return a Web Push protocol-compatible endpoint. https://tools.ietf.org/html/draft-thomson-webpush-vapid-02 This will enable us to move away from our current GCM implementation requirements.
Docs: https://tools.ietf.org/html/draft-thomson-webpush-vapid-02 https://developer.mozilla.org/en-US/docs/Web/API/PushManager/subscribe